What happens to your data collected by us prior to May 25, 2018?
If our systems can identify from the information we possess that such information belongs to a user from the EU region, then we shall drop you an email informing you about the data we possess and seek your consent to continue storing and processing the information. If you have any query, then you can contact our Grievance Officer at the email address provided below.
In case you choose to withdraw your consent, we will delete your information but we may choose to archive and retain some information for legal purposes. Once such information is archived, we will not use it for any purpose and shall disclose it only to comply with any applicable law, court order, or request from governmental authority or law enforcement agencies.
In some cases, applications may have stored some of your information in your device (mobile, tablet). You will have to delete such information from your device manually. If you have accessed MX Services from multiple devices, then you will have to delete the information stored in each of such device manually.
By using MX Services (for example, when you register for an account, communicate with us, on our sites or applications or through social media), you agree to provide consent to our collection, use and sharing of your personal information as described in this policy. In some cases, particularly if you reside in a country governed by a data protection regulation, we may ask you to provide explicit consent to access our services before proceeding for further operations.
In case of any roaming user profile or if you are a traveler visiting various countries around the world and avail MX’s services, then we will consider the country of registration as your primary country and the consents obtained at the time of registration will be valid for your processing of personal information.\
Accessing Website and MX Services through VPN
You should not access or use MX Services by means of any mechanism or technology which conceals your actual geo-location or provides incorrect details of your location (for example, use a virtual private network (VPN) to access MX Services, proxy server).
We will not be responsible or liable for any collection, storage or processing of your personal information or data if you use any mechanism or technology to access or use MX Services which conceals your actual geo-location.
Personal Data Collection and Use
‘Personal Information’ or ‘PII’ is defined as any information that identifies (whether directly or indirectly) to a particular individual or natural person, such as the individual’s name, postal address, email address, mobile number and any other identifier indicating to that particular person. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information.
We use Personal Information to facilitate and improve our Services and communicate with you following existing regulations, while data integrity, accuracy, relevancy and legally justified processing are ensured. The data we collect depends on the context of your interactions with us, the choices you make, including your privacy settings, and the products and features listed below:
The general data we collect can include SDK/API/JS code version, browser, Internet service provider, IP address, platform, timestamp, application identifier, application version, application distribution channel, independent device identifier, Android ad master identifier, IP Address, network card (MAC) address, and international mobile device identification code (IMEI) the equipment model, the terminal manufacturer, the terminal device operating system version, the session start / stop time, the location of the language, the time zone and the network state (WiFi and so on).
When you download our mobile application we may ask for access to your Media, files and photos from you. We may collect additional information at other times, when you provide feedback(s), modify your content or email preferences, respond to surveys, or communicate with us. This information may include your name, e-mail id, mobile number, location, etc.
Creating a MX Account and Profile Information: (India only)
When you create a MX account, you must provide access credentials either in the form of an email address and password or by authentication using another service, such as Facebook. You may optionally provide us with additional profile information, including a short bio, location, and profile picture. If you create your MX account by connecting through another service, we may use public information from that connected account to help complete your MX profile. You may update or modify your profile information and contact information at any time. Profile information is available publicly on our Services, such as on your profile page.
Contact Information: (India only)
In addition to using your contact information to create your account, we may use this information to send you information about our Services, respond to your requests and facilitate your use of the Services. We may use the contact information (such as your phone number or email address) to help connect you with other MX users, even if that information is not publicly displayed. Some contact information may be required in order to use certain Services. For example, you must have a verified phone number attached to your account in order to send a MX Message to someone who does not follow you.
Finding Friends and Connecting to Other Services: (India only)
Our Services include several features to help connect you to the accounts of people you already know. For example, you may upload information from your address book or connect your MX account to your account on another service such as Twitter. MX will match the information you provide with the contact information of other MX users in order to provide and improve the Services, for example by making recommendations and routing MX messages. You may remove address book data from MX at any time through the settings in your MX app. When you connect your MX account to other services, you are able to post your Content to those services as well. You may disconnect your MX account from your account on the other services at any time. Disconnecting your MX account will immediately revoke our authorization to cross-post on your behalf or otherwise access that account and we will delete information obtained from that connection (other than information that was publicly posted on MX, such as profile information), which may take some time.
Content, Following, and other Public Information: (India only)
MX is a video sharing platform, so most of the information you provide us is information that you choose to be made public. This includes not only the Content that you post and data provided with such Content, such as when it was posted, but also the accounts you follow, the Content that you like or comment on, and other public interactions on the Services. Your public information is broadly and instantly disseminated. For instance, your profile information and public Content are immediately delivered to a wide range of users and other services that access MX. When you share information or Content via the Services, you should think carefully about what you are making public.
In addition to profile information, you may also tell us your exact location if you choose to enable your computer or mobile device to send us location information. We may use and store information about your location to provide features of our Services, such as tagging a video with a location, and to improve and customize the Services, for example, with Content that has been tagged near your location.
Links: (India only)
We may keep track of how you interact with links across our Services, including our email notifications, third-party services, and client applications, by redirecting clicks or through other means. We do this to help improve our Services, for example to provide relevant advertising, and to be able to share aggregate click statistics such as how many times a particular link was clicked on.
Like many websites, we use "cookie" technology to collect additional website usage data and to improve our Services, but we do not require cookies for many parts of our Services such as viewing public videos. A cookie is a small data file that is transferred to your computer's hard disk. MX may use both session cookies and persistent cookies to better understand how you interact with our Services, to monitor aggregate usage by our users and web traffic routing on our Services, and to customize and improve our Services. Most Internet browsers automatically accept cookies. If you do not want cookies from MX or other websites, you can instruct your browser, by changing its settings, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, some Services may not function properly if you disable cookies.
Our servers automatically record information ("Log Data") created by your use of the Services. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device and application IDs, search terms, and cookie information. We receive Log Data when you interact with our Services, for example, when you visit our application, sign into our Services, view videos hosted by MX, or interact with our email notifications. MX uses Log Data to provide our Services and to measure, customize, and improve them. If not already done earlier, we will either delete Log Data or remove any common account identifiers, such as your username, full IP address, or email address, after 18 months.
Other non-personal identification information:
We may collect non-personal identification information about Users whenever they interact with our apps. Non-personal identification information may include the type of your phone, apps and other technical information about Users means of connection to our apps, such as the versions of phone model and other similar information.
Transactional/ Billing Information
Based on your purchase of a subscription or paid service, our payment gateway partner may collect information, including but not limited to, your credit/debit card details or other bank account details along with your billing address. This information is stored by the payment gateway partner. For instance, the Services will be using third party payment gateway partners to process and facilitate the payment of your subscription fee to the Services for providing you access to the subscription; such payment gateway partners are not controlled by us. When you visit such payment gateways you do so at your own risk. We encourage you to familiarize yourself with the privacy statements provided by such payment gateways prior to providing them with information about you or entering into any transactions with them. We do not assume any responsibility or liability for such payment gateways, the content of such payment gateways and their privacy practices, nor do we endorse them.
We may receive financial or transactional information (for e.g., transaction ID, etc.) from third party vendors in case of payments, for reconciliation and validation of transactions and also for the purpose of resolutions of complaints (in case of failed transactions and refunds).
Your access to our Services shall be construed as your express consent to the below disclosures:
MX also use Facebook ad support: https://m.facebook.com/ads/ad_choices.
MX Player also uses Google API through which MX Player collects information of the “Installed Application” in the Users android based devices and store it to https://mxase.clmbtech.com.
Interest-Based Ads (Applicable for Free version users):
In order to provide with a personalized advertisement experience to you, third parties, including Facebook, may collect or receive information from our app and other apps and use that information to improve services and targeted ads.
On your Android, you can change your device settings to control whether you see online interest-based ads from Facebook and other companies.
On your Android (versions 2.2 and up) and Google Play Services (versions 4.0 and up):
Go to Google Settings
Tap Opt out of interest-based ads and tap OK
Based on your choice on Admob ad personalization consent page, Admob & its partners will deliver personalized ads or non-personalized ads to you while using our Services. But, if you ever change your mind in the future, you can easily change your choice about interest-based ads anytime by:
Tap Help menu in our app
Tap Ad Preferences and make your choice
Revisit our Services
Purposes and Lawfulness of Processing
In some instances, you may be required to provide us with Personal Data for processing as described above, in order for us to be able to provide you all of our services, and for you to use all the features of our Sites.
Information Sharing and Disclosure
We may share or disclose your information at your direction, such as when you choose to publicly post a video or update your profile information.
Law and Harm:
Our business may require us to transfer your Personal Data to countries outside of the European Economic Area (“EEA”), including to countries such as the People’s Republic of China or Singapore. We take appropriate steps to ensure that recipients of your Personal Data are bound to duties of confidentiality and we implement measures such as standard contractual clauses. A copy of those clauses can be obtained by contacting via firstname.lastname@example.org.
Non-Private or Non-Personal Information:
We may share or disclose your non-private, aggregated or otherwise non-personal information, such as your public user profile information, public posts, the people you follow or that follow you, or the number of users who clicked on a particular link (even if only one did).
Your Controls and Choices
Objection to Processing
Where your personal information is processed for direct marketing purposes or any contests or promotions or other services, you may, at any time ask us to cease processing your data for these direct marketing purposes by sending an e-mail to us
Please be aware that if you do not allow us to collect personal information from you, we may not be able to deliver certain experiences, and services to you, and some of our services may not be able to take account of your interests and preferences. If collection of personal information is mandatory, we will make that clear at the point of collection so that you can make an informed decision whether to participate. If you have questions about the specific personal information about you that we process or retain, and your rights regarding that personal information, please contact us at the below mentioned e-mail address.
Withdrawing Consent and Restriction of Processing
Where the use of your information is based on consent, you can withdraw this consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
Subject to limitations in applicable law, you are entitled to object to or request the restriction of processing of your Personal Data, and to request access to, rectification, erasure and portability of your own Personal Data.
Accessing and rectifying your personal information
If you are a registered user of our Services, we provide you with tools and account settings to access or modify the profile information you provided to us and associated with your account. If you are aware of changes or inaccuracies in your information, you should inform us of such changes so that our records may be updated or corrected.
Data Retention and Erasure
We retain your Personal Data as long as needed to provide services or products to you, or as required or permitted by applicable laws, such as tax and accounting laws. You can also permanently delete your MX account and your personal data collected by us by email to email@example.com.
Data Access and Portability
In some jurisdictions, applicable law may entitle you to request copies of your personal information held by us. You may also be entitled to request copies of personal information that you have provided to us in a structured, commonly used, and machine-readable format and/or request us to transmit this information to another service provider (where technically feasible).
We may take 30 days from the date of receipt of request to complete your requests. However, if the nature of the requests are excessive in nature or would require significant effort then may ask for an extension of 60 days by giving a prior notice to you with the reason for the extension.
We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup tapes), or for which access is not otherwise required. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.
You can write to us in case of any grievance or compliant at the support e-mail address. If you have any complaints regarding processing of your personal information you may contact our data protection officer at the below mentioned e-mail address. You have the right to complaint about the data processing activities carried out by MX before the competent data protection authorities.
We will respond to your request as soon as possible under relevant regulation. You may lodge a complaint with a supervisory authority if you consider that our processing of your Personal Data infringes applicable law.
Our Policy towards Children
MX Ltd. is not intentionally designed for or directed at persons less than 18 years of age. MX Ltd. does not knowingly permit any person who is under 16 years of age to register with the services or to provide any other personally identifying information. If MX Ltd. becomes aware that any personally identifiable information of persons less than 16 years of age has been collected on the MX Services without verified parental consent, then MX Ltd. will take the appropriate steps to delete any such information and notify the parent.
However, we consider it the responsibility of parents to monitor their children’s use of our services. Nevertheless, it is our policy not to collect and process any personal information from children below 16 years of age or offer to send any promotional materials to persons in that category. MX Ltd. does not seek or intend to seek or receive any personal information from children. Should a parent or guardian have reasons to believe that a minor has provided MX Ltd. with personal information without their prior consent, please email us at firstname.lastname@example.org to ensure that the personal information is removed from the MX Services.
Data transfer, storage & processing globally
Security and Compliance with Laws
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, including appropriate encryption and physical security measures to guard against unauthorized access to systems where we store personal data. All information gathered is securely stored within the Company controlled database. The database is stored on servers secured behind a firewall on the cloud; access to the servers is password-protected and is strictly limited. However, as effective as our security measures are, no security system is impenetrable. If you know or have reason to believe that your MX Services account credentials have been lost, stolen, altered, or otherwise compromised or in case of any actual or suspected unauthorized use of your account, please contact us by contacting our customer support team.
Changes to this Policy
II. Data Controller Officer
The data protection officer (DPO) appointed by MX is Kumar Tirthankar who can be contacted at email@example.com
If you have any queries, complaints regarding the collecting, processing, transfer of personal data/information or regarding this policy please do contact our Data Protection Officer.
Any complaint, abuse or concern with regards to the processing of information provided by you or breach of these terms shall have to be immediately informed to our Data Protection Officer via email signed with the electronic signature at the e-mail address firstname.lastname@example.org or ("Grievance Officer")
20 Collyer Quay, #11-05,
If you have general questions while using any of our Services, please visit our Facebook Page or XDA MX Player forum:. For questions specifically about this Privacy Statement, or our use of your personal information or similar technologies, please contact our Data Protection Officer by email at email@example.com.